On March 7, 2024, at 16:00, Guangxi Pingguo Halao Football Club held the 2024 Guangxi Pingguo Halao Guojing Team Naming Ceremony and Season Departure Ceremony in Meeting Room 1 of Li Jiahe Hotel, Pingguo City, Guangxi. The ceremony invited Xie Qiang, Chairman of the Guangxi Football Association, Guo Jia, Deputy Secretary of the Pingguo Municipal Party Committee and Mayor, Meng Dongli, Chairman of the Pingguo Municipal Political Consultative Conference, Qian Wentao, Member of the Pingguo Municipal Party Committee and Deputy Mayor, Liang Zhenhua, Chairman of the Guangxi Pingguo Halao Football Club, and Chen Yaolin, Executive Vice President of Tianchang Investment Co., Ltd., to attend the ceremony and deliver speeches. The departure ceremony was presided over by Yang Huajuan, Member of the Pingguo Municipal Party Committee and Minister of the Propaganda Department.
The Chinese League One is the second-tier professional football league organized by the Chinese Football Association, second only to the Chinese Super League. According to the schedule, the 2024 Chinese League One season will take place from March to November this year, and the entire Guangxi competition area will be held in Pingguo City, Baise, Guangxi. The opening ceremony and the first match will be held at the Pingguo Guojing Team's home stadium, the Pingguo Guojing Sports Stadium, on the evening of March 9.
In the new season, Guangxi Pingguo Halao Football Club will have a deep cooperation with Guangxi Guojing Liquor Co., Ltd., and the team will compete in the Chinese League One with the brand-new image of Guangxi Pingguo Halao Guojing Team.
Guo Jia, Deputy Secretary of the Pingguo Municipal Party Committee and Mayor of the People's Government, said in his speech that the Guangxi Pingguo Halao Guojing Football Team is a team that symbolizes the rapid social and economic development of Pingguo City. It carries the expectations and trust of the people of the city. In the 2023 season, the team achieved fourth place, which is also the best result in the history of football in Guangxi. In the new journey of the 2024 season, the team has received the support of the local company Guojing Liquor Industry as the main sponsor, and it is believed that the players of the Guangxi Pingguo Halao Guojing Men's Football Team will go all out, forge ahead, and strive for excellent results.
Xie Qiang, Chairman of the Guangxi Football Association, said in his speech that the opening ceremony and the first match will be held in Pingguo City. This is not only a grand event for Pingguo City, but also a significant event for the entire sports community in Guangxi. It will further enhance the influence of professional football and the "Chinese League One" in Guangxi. It is hoped that through the departure ceremony, it can encourage the Guangxi Pingguo Halao Guojing Football Team to achieve better results in the new season.
The important part of this ceremony is the official naming and signing ceremony of Guangxi Guojing Liquor Industry Co., Ltd. as the title sponsor of the Guangxi Pingguo Halao Team. This naming makes Guangxi Guojing Liquor Industry Co., Ltd. the only team title sponsor among the 16 teams in the 2024 Chinese League One. At the same time, Guangxi Guojing Liquor Industry Co., Ltd. has become the second enterprise to sponsor the top two professional leagues in China this season, which also reflects the brilliant achievements of Guangxi Guojing Liquor Industry in supporting the football sports industry in Guangxi.
After the signing ceremony, Wang Xiao, the Sports Director of Guangxi Pingguo Halao Football Club, said in his speech that the signing with Guangxi Guojing Liquor Industry as a strategic partner can help the team further achieve breakthroughs. Guangxi Guojing Liquor Industry is strong and has long been enthusiastic about supporting the development of sports. By participating in professional football and closely cooperating with Guangxi Pingguo Halao Club, it can create more commercial value and better social benefits for the opening ceremony and the 2024 Chinese League One.
The combination of the liquor industry and football has been seen in the Chinese Super League era. Quanxing sponsored the Sichuan team, and liquor companies such as Maotai and Luzhou Laojiao have also had close connections with football. In the 2024 Chinese Super League season, Dukang sponsored the Henan team, and Baoququan also reached a cooperation with Shandong Taishan. Guangxi Guojing Liquor Industry sponsored Pingguo Halao, bringing together the liquor industry and football once again. In fact, this is not the first time that Guojing has been involved in sports events. As early as 2010, Guojing Liquor Industry's parent company, Guangxi Tianchang Investment Company, sponsored the "Tianchang Cup" international friendly match between the Chinese team and the Bahrain team. Tianchang has always loved, supported, and sponsored various sports events in the Guangxi Zhuang Autonomous Region.
Chen Yaolin, Vice President of Guangxi Guojing Liquor Industry, said that as a local enterprise in Guangxi, Guojing Liquor Industry has always supported local teams, cultivated local fans in Guangxi, and explored the ethnic characteristics of Guangxi. Through the Chinese League One, it can promote the ethnic characteristics of Guangxi and showcase the charm of the Pingguo Halao Guojing team and its fans to the national fans. It is also the responsibility of the company. He also looks forward to the Guangxi Pingguo Halao Guojing team performing at their best in the new season of the Chinese League One and achieving the goal of promotion to the top professional football league in China.
In the future, the Guangxi Pingguo Halao Guojing team will win more support and attention from fans, win more glory for Chinese sports, and witness the shining moments of the Halao Guojing team. Guojing Tea Liquor toasts to the elite team of Guangxi Pingguo Halao Guojing with high-quality tea liquor brewed from high-quality Lingyun white tea above a kilometer above sea level and natural spring water, creating a soft and sweet "three kilograms of tea, one bottle of liquor". This also reflects Guojing's reverence for heaven, earth, and people, the pursuit of excellent quality, the emphasis on ecological balance, and the down-to-earth deep cultivation of the enterprise. This spirit is also shared and integrated with the sports spirit of Guangxi Pingguo Halao Football Club players, who are determined, courageous, and constantly honing their skills.
With the support of the Party Committee and Government of the Autonomous Region, the Party Committee and Government of Baise City, and the Party Committee and Government of Pingguo City, Guangxi Pingguo Halao Club has obtained the right to host the opening ceremony of the 2024 Chinese League One Football League. This is the first time that Guangxi has hosted the opening ceremony of the Chinese Football Association's professional league, and it is also an important measure for the exclusive sponsorship and naming of a million-level liquor company for a Chinese League One football team. This will open the door for Guangxi companies to sponsor and name the Chinese League One. In the future, we believe that more Guangxi companies will love, support, and sponsor Chinese football, and contribute to the development and internationalization of Chinese football.
This season, Guangxi Pingguo Halao Football Club has introduced 18 new players, including foreign players He Wei'er, Banmu, and Giovanni, as well as Hong Kong, Macao, and Taiwan players Lao Liesi. The newly introduced domestic players include Yi County Long, Hu Mingfei, Zhang Wentao, Chen Yunhua, and others. Among them, most of the domestic new players have backgrounds in the Chinese Super League, except for U21 players.
In addition to increasing the introduction of foreign aid, Guangxi Pingguo Halao Football Club has hired Spanish coach Gabriele as the head coach this season. The coaching staff consists of David, Edu, and former national player Du Zhenyu. Gabriele comes from the world-famous La Masia youth training system and has played 194 games for the Spanish powerhouse Barcelona. After retiring, he coached Barcelona U19, Xiong, and FC Andorra. He also coached the Chinese Super League's Nantong Zhiyun team last season. Guangxi Pingguo Halao Football Club also hopes to make greater breakthroughs in the Chinese League One this season after restructuring players and coaching resources.
On the evening of March 9, at 19:00, the opening match of the 2024 Chinese League One will be held at the Pingguo Guojing Stadium, where Guangxi Pingguo Halao Guojing team will face Jiangxi Lushan team. This match will be held in the newly renovated Pingguo Guojing Sports Stadium, which can now accommodate 30,000 spectators.
It is reported that Pingguo City will take this opportunity to further enhance the influence of Guangxi Pingguo Halao Guojing team in the Chinese football community, showcase the image of Pingguo City, and fully support and promote the nationalization of Guangxi Guojing Tea Liquor as an important measure. It will further create a "City of Aluminum" business card, and show the rich and colorful Zhuang culture, Guojing Tea Liquor culture, and the charm of football to the outside world.